COPENHAGEN, Denmark – Nov. 13, 2012 – Tradable, the world’s first open trading platform, today announced the beta launch of its platform that allows traders to seamlessly add third party developed apps to fully define their trading experience.
Tradable has introduced the integrated App Store concept to the world of retail trading. Traders are able to download apps crowd-sourced from a worldwide community of financially savvy third-party developers, enabling them to completely customize their platform’s feature-set to work in the way that best suits their particular trading style. “The retail trading market has become much more diversified in recent years and today you don’t just have one type of retail trader. The tools and strategies that investors use to engage the markets are different: some use automated algorithmic strategies, other prefer social trading networks, some perform their own technical analysis while other rely on signaling services and more ’old school‘ click trading”, said Jannick Malling, CEO and co-founder of Tradable. The Tradable platform caters for this through its integrated App Store that is a one-stop-shop for the very best trading tools in the market: “With Tradable, they are getting all of those tools in the one and same platform – a platform that constantly evolves as new tools are built by our third-party developer community”.
Christian Frahm, Chairman and founder, further explained the motivation behind creating the platform: “The online world is becoming a much more open, social and collaborative place. Even though the online trading industry has traditionally been a late adopter of trends on the web, this has become true for this industry as well.”
After 18 months of development and a private launch for beta developers in March, the platform has now officially onboarded its first six FSA regulated brokers. Tradable has worked with more than 50 app developers to create a diverse App Store offering. "There is definitely a gap in the market for a platform like Tradable, which will connect traders, brokers and developers in a whole new way that ultimately fulfills everyone's needs by making the marketplace for trading tools and apps more transparent and efficient”, said Michael Babushkin, co-founder.
Currently, apps include automated trading tools, algorithmic trading strategies, social trading apps, charting tools, technical analysis, education apps, squawk services, market news and market data apps. Dow Jones, NetDania, BETA Group and 4CAST are among the first companies to create Tradable apps, along with a number of smaller financial technology firms and fin-tech startups. “Lots of companies and developers want to create their own niche trading tools. By creating a platform which they can build on top of we’re leveraging all of the great ideas and talent that already exists in the market as well as providing an easy route to distribution through the Tradable App Store” said Artem Kozyrev, CTO and co-founder of Tradable. Malling continued, “Instead of building an entire trading system from scratch every time they get a great idea, they simply build an app.”
Tradable was founded by a team of senior experts with proven track record within the industry, including Christian Frahm, Chairman, Michael Babushkin, Board Member, Artem Kozyrev, CTO, Cristi “Birt” Dumitrescu, CAO and
Jannick Malling, CEO.
The company now employs over 35 people in offices in Copenhagen, London, New York and St. Petersburg including financial engineers from Devexperts, who developed best of breed trading platforms such as TD Ameritrade’s thinkorswim, renowned algorithmic trading experts behind EAreview.net, some of the most creative talent in the New York tech scene and the team behind the biggest FX broker network in CFH Markets.
Tradable is selectively accepting applications for additional app developers. Traders who wish to demo a beta version of the platform should contact their Tradable registered broker directly.